English Computing Dictionary
◊ OPPORTUNITY MANAGEMENT SYSTEM
Opportunity Management System
(OMS) A system that stores sales opportunities and
related information. Each sales lead can be tracked with
information such as source, type, worth, status, likelihood of
closure etc.
An OMS can perform other related tasks such as prioritising
sales calls and generating analyses that assist the fine-tuning
of marketing strategies.
See also {Customer Relationship Management}.
(1999-08-20)